FOR IMMEDIATE RELEASE
April 13, 2026
Arrowhead Transit to Host Public Event for New Rider App and Transit Technology
Gilbert, MN – Arrowhead Transit will host a public event on May 4, 2026, to mark the launch of its new transit software system and rider app, representing a major step forward in how public transportation is delivered across rural northeastern Minnesota.
The event will take place from 10:00 a.m. to 12:00 p.m. at Arrowhead Transit’s Hibbing facility, located at 1329 E 31st Street, with a ribbon cutting scheduled for 10:30 a.m. Local officials and community partners will be in attendance to speak on the role public transit plays in supporting their communities.
While Arrowhead Transit previously announced its partnership with The Routing Company, this event marks the first opportunity for the public to see and experience the system firsthand.
Arrowhead Transit serves a ten-county region and is among the largest rural public transportation systems in the United States. The new platform is being implemented across the agency’s full service area.
The new system introduces a more modern, flexible way for riders to access transportation, including:
- Real-time trip booking and updates
- Improved scheduling and routing efficiency
- A more user-friendly experience for riders across multiple service types
“This is about more than a new app,” said Brandon Nurmi, Director of Arrowhead Transit. “It’s about improving how people access transportation in rural communities and making our system easier to use in everyday life.”
The launch reflects a broader shift in how rural transit providers are approaching service delivery, with a growing emphasis on technology-driven solutions to improve access, reliability, and efficiency. Arrowhead Transit’s implementation demonstrates how these tools can be applied at scale in a rural environment.
Members of the public are encouraged to attend the event, learn more about the system, and ask questions. Rides to the event will be free on existing Arrowhead Transit routes.
For more information, visit https://arrowheadtransit.com or contact:
Dominick Olivanti
Communications Manager, Arrowhead Transit
dominick.olivanti@arrowheadtransit.com
218-735-6815